Cohort 1 · Fall 2026

BE WELL · A Women’s Business Viability Program

Cohort Portal

Your home for Fall assignments. Jump to the session you are working on, fill in the form, and submit. Each session’s form includes your business work and your daily practice for that period.

1 Foundation & Belonging 2 Revenue Mapping & Gap Analysis 3 IP Inventory & Protection 4 Business Model & Pricing 5 Marketing, Story & Visibility 6 Financial Modeling & Sustainability 7 Fundraising & Capital Strategy 8 Partnerships & Networks 9 Healing, Grief & Ritual 10 Integration & The Long Arc

Foundation & Belonging

Aug 18

Session 1 · August 18

Your Business’s Reason for Existing

One sentence. Not your mission statement. The reason.

Your name

My business exists because…Who does it serve?What changes because it exists?

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Revenue Mapping & Gap Analysis

Aug 25

Session 2 · August 25

Revenue Mapping & Gap Analysis

Map every dollar from last quarter, then name your biggest obstacle and first moves.

Your name

The Revenue Map

Source (product, service, or channel)AmountHours

Which source earns the most for the least effort?Which one drains me?Which is growing?

The Gap Analysis

My single biggest financial obstacle right now:Move oneFirst stepMove twoFirst stepMove threeFirst step

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

IP Inventory & Protection

Sep 8

Session 3 · September 8

The IP Inventory

List everything you have made, named, or built that someone could sell without you.

Your name

Asset (name, logo, recipe, formula, curriculum, content, process, trademark, domain)Protected? / Needs protection

What do I make that I have undervalued?

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Business Model & Pricing

Sep 22

Session 4 · September 22

Business Model & Pricing

Calculate your true hourly rate, then protect the value of your work. Worksheet by Briana Brake.

Your name

OfferingPriceHours

Where is unpaid labor built into, or given away around, each sale?Rewrite one scope-creep conversation to protect the relationship and the business.Protecting the value of my work means…

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Marketing, Story & Visibility

Oct 13

Session 5 · October 13

Marketing, Story & Visibility

Write your business’s story in your own voice, then plan how you will be seen.

Your name

The reasonThe turning pointThe promiseChannel oneChannel twoChannel threeOne boundary for how I will be seen

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Financial Modeling & Sustainability

Oct 27

Session 6 · October 27

Financial Modeling & Sustainability

Begin your Operations Manual: document one or two recurring tasks. Worksheet by Briana Brake.

Your name

Recurring task oneThe steps, one by oneRecurring task two (optional)The steps, one by oneOne thing I will stop carrying alone

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Fundraising & Capital Strategy

Nov 10

Session 7 · November 10

Fundraising & Capital Strategy

Map who funds you now and who could, then name your first moves toward capital.

Your name

RevenueGrantsLendingInvestmentCommunity capitalMy single biggest capital obstacleMove oneMove twoMove three

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Partnerships & Networks

Nov 24

Session 8 · November 24

Partnerships & Networks

Practice reciprocity, and map the hive beyond this cohort.

Your name

Reciprocity offer: one concrete, finite thing I will give another fellow this quarterNaming a need: one concrete thing another fellow could hand me

Partner beyond the cohortFirst outreach

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Healing, Grief & Ritual

Dec 8

Session 9 · December 8

The Second Attempt

Learn from one decision without shame. Worksheet by Briana Brake.

Your name

One business decision I would make differently today: what happened, what it cost, and what it taughtBecause of what I know now, the next time I will…

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Integration & The Long Arc

Dec 22

Session 10 · December 22

Integration & The Long Arc

Six-month self-evaluation. Compare today to the baseline you named in Session 1.

Your name

The number now (vs. Session 1)The debt nowThe hours nowWhat stabilized?What is still unstable?

Your daily practice this period

The Money Minute (the numbers you logged)The Labor Line (what I gave away that no one paid me for)The Ledger of Receiving (what I received that I did not earn)

Unpaid Labor Log

The labor I gaveHoursIf I had charged

Be Connected Durham & Beyond, Inc. · BE WELL